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Research papers

What makes a website 'sticky'?

Relationship, one-to-one, and permission marketing are just some of the new marketing lexicon terms used to describe online marketing strategies. It appeared to the authors that although these terms were much in evidence, little empirical work had...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Martin Oxley, Jeff Miller
Company: Burke, Inc.
September 1, 2000
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Citation

Oxley and Miller (2000a, September 01). What makes a website 'sticky'?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-makes-a-website-sticky-